Twitter From thisisitmovie

First I've heard of this:

The official Michael Jackson exhibition opens on October 28th at the O2. Buy your tickets now.
http://twitter.com/thisisitmovie

What is that? Exhibition?

"OR SOMETHING ELSE?" This is an odd statement to put on the end of that add.

I am with the mobile phone network O2 and I also signed up for alerts when the "This Is It" concert was announced, and I keep getting text messages and emails about this.

It doesn't say anymore than "The Michael Jackson exhibition is coming to the O2 this Autumn. For priority tickets text JACKSON to 2402".

I wish I knew what it was!