Was MJDH a marketing tool for This is it ?

I tend to believe so now that MJDH is down, and that I have just found the following about the 2012 movie ("2012" being a Sony film too) :

In a rather cruel media ploy, the creators of the upcoming science fiction movie "2012" are purposely feeding the flames of internet panic about the ridiculous claims that the world will end in 2012. This viral marketing campaign has created fake science websites and encourages people to search for “2012” on the Web.
Source : http://www.universetoday.com/category/2012/

It more than probable that they used the same kind of strategy to sell 'This is it' : a hoax, a buzz around the death, letting people think that Michael didn't really die.

I already talked about it in another thread, but I hadn't yet seen that article and I didn't know they had already set up hoax sites loaded with false information to promote a movie.

well i hear mjhd is now owned by sony. isi t true?????? in that case u may be right

But there were all kind of websites about 2012 before this. about the Mayan calendar...

I think everything is possible but we have to wait and see...

I honestly don't believe that Sony owns MJHD...but time will tell!

dontmakeitfactual wrote:I honestly don't believe that Sony owns MJHD...but time will tell!

I feel the same.

If this is true, people will be pretty upset, I guess. Including myself.

Do you think we have all been fooled?!

i dont hink it was for MJDH was a marketing tool for This is it it think it was made to know whts going on by those bad ppls who knew that mj is alive and they wanted to find and when they got the truth they stoped it oh god im geting crazy dont mind me im gone mad

amy wrote:i dont hink it was for MJDH was a marketing tool for This is it it think it was made to know whts going on by those bad ppls who knew that mj is alive and they wanted to find and when they got the truth they stoped it oh god im geting crazy dont mind me im gone mad

oh don't think you are going crazy...everything is possible until we have the truth...so it can be that way too.
i just hope people don't drink anyone's kool aid and give their entire dovotion to someone they don't know......i mean i was kind of confused when i read some members left the site too...i mean it was supposed to be for MJ and now they were devoted to amy's truth and well being....oh well i don't know maybe they know something we don't....i mean i for sure think the site is not owned by sony

whether the site was born out of bad intentions or not - look at what we accomplished, look how many connections were made all over the world. its exactly what michael would've wanted. spread the l.o.v.e.

Thetruth wrote:When was the final day to view TII in cinemas?

they extended through thanksgiving from what ive heard

amy wrote:i dont hink it was for MJDH was a marketing tool for This is it it think it was made to know whts going on by those bad ppls who knew that mj is alive and they wanted to find and when they got the truth they stoped it oh god im geting crazy dont mind me im gone mad

If you are mad then we are at the same asylum at least. You have great company in my opinion!

amberlee wrote:whether the site was born out of bad intentions or not - look at what we accomplished, look how many connections were made all over the world. its exactly what michael would've wanted. spread the l.o.v.e.

You are so right......Michael 'will' be proud of us!!

i also thought of this marketing thing, but i hope i'm wrong..

It´s improbably that Sony ownsM NJHD. What reason would be to own just this website? Anyway all they think about us we are nuts. Or we were profitable business acquisition? Everything is possible.

iLOVEu wrote:But there were all kind of websites about 2012 before this. about the Mayan calendar...

a

Yep, but the article says "science websites" - i.d. sites where scientific theories were twisted and manipulated on purpose.
The sites about Mayan prophecies are of a different kind, one can choose to believe them or not, and most of the people don't care, but when one introduces the same fact, i.e. the destruction of the earth in 2012, sustained by scientifical evidences and physics theories, the impact on the minds is stronger, and people care

yspadda wrote:

iLOVEu wrote:But there were all kind of websites about 2012 before this. about the Mayan calendar...

a

Yep, but the article says "science websites" - i.d. sites where scientific theories were twisted and manipulated on purpose.
The sites about Mayan prophecies are of a different kind, one can choose to believe them or not, and most of the people don't care, but when one introduces the same fact, i.e. the destruction of the earth in 2012, sustained by scientifical evidences and physics theories, the impact on the minds is stronger, and people care

I understand...

Anyway, i don't think MJHD is owned by Sony...i think MJ is behind all this.

amberlee wrote:whether the site was born out of bad intentions or not - look at what we accomplished, look how many connections were made all over the world. its exactly what michael would've wanted. spread the l.o.v.e.

Well, if the site was created to use the death of one and the love and pains of the others to make money, I find it shocking and disgusting. We could have connected on many other sites dedicated to MJ and not exploring his death and our illusions.

In any case, whatever the end (that I hope happy) that will be an enlightening experience.

Am in no fear about the 2012. Though catastrophic events may occur. The world is not ending in 2012.

iLOVEu wrote:
Anyway, i don't think MJHD is owned by Sony...i think MJ is behind all this.

I hope I'm wrong and you're right ! I would enjoy to be proved wrong !

no, I don't really think that it was a tool, but I know that there was many people coming to create conflict among all the people on the forum. Let's see if it is coming back, I don't think so.

~StarLight~UK~ wrote:

amberlee wrote:whether the site was born out of bad intentions or not - look at what we accomplished, look how many connections were made all over the world. its exactly what michael would've wanted. spread the l.o.v.e.

You are so right......Michael 'will' be proud of us!!

I agree...We have all accomplished so much..

My husband would agree....

I am hoping that it is not true though.
It is sick if that is the case. I wanted to see 2012...and my kids too...but definitely won't if that is the case.

Besides...SONY are really only marketing to those that believe Mj did stage his death....there are millions of people who think he really is dead....the marketing won't reach them...they just think we are all nuts.

yspadda wrote:
It more than probable that they used the same kind of strategy to sell 'This is it' : a hoax, a buzz around the death, letting people think that Michael didn't really die.

I already talked about it in another thread, but I hadn't yet seen that article and I didn't know they had already set up hoax sites loaded with false information to promote a movie.

this had crossed my mind too - Kenny Ortega was ever so cautious about saying the word 'death' when talking about Michael b4 October 28th. And now he doesn't..if what u suggested turns out to be true I will be both angry and ashamed of living in a world where messing with people's minds and feelings are just another marketing ploy used by heartless crooks like Sony and AEG for profits

Most of the profits (90%) go to MJ's estate. and how would you explain, for example, Liz Taylor's opinion on the movie? she was more than pleased to see it and even thanked Kenny.

If this is true, it is really sick. That's really messing with someones sanity.
At least it has bought many people together with good intentions

AEG ... they were not thinking of anyone's sanity .. that is sad but true ...

@dexember - you are right - it brought complete strangers together & made us a family in a way !

Sony have just unveiled their 2012 hoax and now the site make it clear that it's about the movie. But keep in mind that the site was launched, around January 2009, and people were frightened.
That Sony site is called The Institute for Human Continuity.

And Astroengine is one of the guys who had to deal with frightened people, and questioned the morality of such marketing practice.

So viral marketing is a possibility for This is it, too.

Frankly, I don't know what to do with Kenny Ortega and what to think about him. He was Michael's friend, but when it comes to This is it, he is also a Sony employee who signed a deal, a contract, a confidentiallity agreement....

I hope I'm wrong. Or I hope, that Michael is alive and participating to the whole thing. That would totally change the perspective.

iLOVEu wrote:Most of the profits (90%) go to MJ's estate. and how would you explain, for example, Liz Taylor's opinion on the movie? she was more than pleased to see it and even thanked Kenny.

The film does justice to Michael's work and person, so why wouldn't she be pleased to see it.
But that fact doesn't exclude the use of marketing strategies to sell the film, and the death hoax can be part of them.

Why not the other way around? why not Michael being behind 2012 too?

There is a message on dd's myspace asking him if he owns mjdh because it's registered in Provo Utah .Is this true and is there a connection with the site and dd do you think.

p92gr33n5 wrote:There is a message on dd's myspace asking him if he owns mjdh because it's registered in Provo Utah .Is this true and is there a connection with the site and dd do you think.

I just read it in the thread either above this one or below it where someone posed the details of the domain name! Just the other day it was Arizona and now it is UTAH! Strange happenings, folks. O__o